Just because a customer is loyal to your business doesn’t mean they’re happy. As Shep Hyken, author and speaker points out, customer satisfaction isn’t measured by their loyalty.
A happy customer is that who’s always ready to recommend your products. That customer who’ll never go anywhere even when they get a better deal.
When it comes to customer happiness, the size of your business doesn’t matter. The success of your business lies in the perception your customers have towards it. Make your customers part of your business, and success will be your daily visitor.
Read through to the end to learn why you need to keep your customers happy.
Improve Customer Lifetime Value
The kind of profit you make from the relationship you have with your clients is the customer lifetime value. You know you’re not just in the business to acquire new customers every day. You need to focus more on retaining the existing ones.
You need to keep your customer happy for the longest time if you want to improve their lifetime value. The long-term success of your business depends on how you keep your customers happy and satisfied.
You Beat Competition
Competition in business is in business to stay. But as a businessperson, winning over your customers and beating the intense competition is one of your long-term goals.
You cannot gamble with the happiness of your customer if you want to stay on top of this intense competition. Go extra miles when it comes to making your customers happy and being ahead of your competitors.
Find out what your customers want and make a commitment to fulfill that no matter how tough it looks. Don’t forget to check what your competitors are doing differently.
You Need the Feedback
Feedback from your customer can either build you or destroy you depending on whether it’s positive or negative. We’ll know that happy customers are always willing to give you positive feedback even if you don’t ask for it.
Happy customers are more than willing to help your business grow and are willing to take part in any survey your business is carrying out. They’ll be proud to offer their constructive feedback regarding your product/service improvement.
According to Bill Gates, your business learns from unhappy customers. But you can also do great if you focus on customers that love you.
These customers are always willing to test new products and offer unbiased feedback. These are customers who willingly work with you to improve your business.
Your Brand Recognition Is Built on Customer Happiness
You can’t underestimate the importance of better customer service when it comes to growing your brand. It doesn’t matter if you’re selling the best and highest quality products in the market. If your customer service is poor, you end up losing your customers and having a hard time acquiring new ones.
A happy customer will give your business positive reviews and high rating on various online platforms. You can’t imagine how far a high rating and positive review can sell your brand.
In the era of social media and online business, you can’t underestimate the power of online reviews. Happy customers are happy to mention your business anywhere. And just a simple mention can do great things in helping your brand get recognized.
Happy Customers Guarantee Loyalty
Loyalty is an important pointer when wondering how to measure customer happiness. Customers that are always willing to come back to your business despite intense competition are most likely satisfied and happy.
But how do you ensure this loyalty? You do this by creating your customer avatar. This involves finding out what your customers’ profiles look like and recognizing their needs. It also involves providing the best customer service, handling complaints promptly, and going extra miles to see your customers happy.
Who would resist coming back to your business again and again if they receive this kind of service? Definitely not your satisfied customers!
Happy Customers Are Your Brand Ambassadors
According to Nielsen, a business insight company, customers are likely to buy from recognized brands or new brands recommended by their friends and family. But then you must also understand that customers are more vocal when sharing a bad experience than a positive one.
So, on which side of the coin does your business fall? Do you think your customers will be ready to share a positive or negative experience?
You need your customers to be your brand ambassadors and, therefore, you must always ensure their happiness. Make sure whenever they come back, they bring with them a new customer.
Find out what your customers genuinely love about your products. You can then encourage them to share with their friends even without asking them directly. Make sure whenever a customer mentions your business, it’s always on a positive light.
Happy Customers Build Employee Morale
For your business to achieve its goals, you need productive, happy, and long-term employees. Just like it’s important to retain your customers, employee retention is also vital for your business.
If your employees come to work to deal with unhappy clients and handle complaints, they won’t be motivated. They’ll feel useless if they’re always dealing with unsatisfied customers. Job satisfaction starts by finding out that the people you serve are happy.
You should take it upon you to train your employees on how to make customers happy and ensure everyone is satisfied at the end of the business. That positive feedback from a client or just a simple compliment is enough to motivate your employees and improve their productivity.
You Can Never Underestimate the Value of a Happy Customer
You must learn how to keep your customers happy because they’re essential business assets. Whether you need to command loyalty, attract new customers, motivate your employees, or make more profits, everything narrows back to customer happiness.
Aside from ensuring the happiness of your customers, there is a lot more you need to learn about business growth. Check out our blog for more helpful business tips and other business-related stories.
