Did you know that big brands like Apple and Amazon spend billions of dollars on advertising and marketing each calendar year? If you own a small business, odds are you aren’t working with a billion-dollar marketing budget.
That’s why it’s so important that you get your brand marketing strategy right. After all, you don’t have money to waste on advertising and marketing campaigns that won’t be successful.
So, how do you go about creating an effective brand marketing strategy? And how can you get the most out of your advertising ideas and concepts?
Keep reading this article for all of that information, plus more useful marketing tips and tricks.
Keep It Simple
Take a second and think about some of the biggest brands in the world. Brands like Apple, Amazon, and Geico all have one thing in common… do you know what it is? It’s the fact that their branding efforts are pretty simple, and for good reason, as simplicity is always the best way to go with marketing.
Sure, those three brands all spend billions of dollars on marketing each year. But their commercials and concepts, and even their logos, are all simple and sleek.
So, if you’re looking for a place to start with your branding strategy, or make improvements to an existing one, be sure to keep simplicity in mind. After all, it works for bigger brands, so why wouldn’t it work for you?
Focus on Consistency
The importance of visuals in marketing can’t be overstated. After all, what your company looks like on paper is often what people think of first when they hear your brand’s name.
And while a lot goes into making your visuals work, not too many things are more important than the consistency factor.
Simply put, being consistent makes it easier for your brand to establish brand recognition with your target demographic. So, if you aren’t doing so already, make sure to use the same visuals (logos, designs, etc.) in all of your marketing efforts going forward.
Track Your Analytics
No matter what kind of marketing strategy you implement, you should be able to track your success using analytics. These numbers are direct feedback from your target demographic and a great way to determine what works and what doesn’t.
Because of this, we recommend that you track your analytics closely at all times. Know where you’re getting new customers and clients from and use your numbers to craft future marketing plans for your business.
Need More Help Creating a Brand Marketing Strategy?
If you’re looking to create a brand marketing strategy for your business, it’s important that you take your time when planning out the details. Be sure to keep things simple, be consistent, and track your numbers closely after you’ve launched your campaign.
If you do these three things, you give yourself the best chance to find success.
Looking for more marketing tips and tricks to try out? Check back with our blog often for more useful advertising ideas and strategies.