Do you want to make an impact on the visitors to your eCommerce website? Do you want to give users and visitors a time that is meaningful and conducive to business?
One of the best ways to collect and keep high traffic and conversions is to ensure visitors get good UX. Good user experience or UX doesn’t only keep and please customers. It can also encourage them to share your brand with other users, which increases traffic.
Below, we’ll discuss good UX and how you can create it for your visitors. Continue reading below to learn how you can apply enhanced UX to your website.
1. Review Your Website UX Design
Only 55% of companies or businesses conduct UX testing. Most feel that their first assessment of UX is enough to hold their audience’s attention. When the UX design fails to do so, a company will stop and wonder why.
Many that feel their website UX design isn’t doing well will do a UX audit. Do the same thing if you want to get an improved UX. Take some time to sit down and inspect your UX design.
When you audit UX, you review analytics and review and understand user goals. You can also check usability standards, do a heuristic evaluation, and interview stakeholders. Place what you find into a report to help you pinpoint where your UX design weaknesses lie.
2. Keep Your Product Page Design Comprehensive
You want good UX on every part of your website, especially your product pages. As much as possible, you want to “show” rather than “tell” on these pages. After all, the product pages are where your customers will likely decide to buy your products.
Thus, you want your product pages to have good UX and to be well-designed. Always make sure it has all the answers to any question your customers may have. Other than a descriptive product copy, include interactive and visual elements, too.
3. Get Your Site to Speed Up
Don’t let your site lag behind your competition. If you want to get ahead, make sure your site speed is also up to par. The speed of your site can become one of your website’s most impactful features.
Have you read some of our other posts? You may have picked up that website visitors won’t wait more than a few seconds for a site to load. While everybody’s patience levels differ, you still need to ensure you have good site speed.
This applies to all forms of your site and webpages, be it for mobile or PC. If your business website has good mobile UX, 74% of your visitors are likely to visit it again. Since many people use mobile to access the internet, you may want to put more emphasis on mobile load speeds.
4. Focus on Your Accessibility Through Marketing
There’s no better way to gain customers and traffic than through marketing. Marketing opens your doors to all interested parties and potential customers, after all. Social media marketing, in particular, is an effective way of gathering new traffic to your site.
This accessibility is one way for you to give visitors better UX. Discovering and finding your website is a part of their journey. Thus, when you create your ads, make sure that you put extra effort into making them easy to find.
5. Make It Easy to Trust Your Site
When a company is reliable, its users and visitors are more likely to buy its services and products. There are a variety of ways for you to generate trust in your users. The first and most obvious step is for you to be honest with your products and services.
Next, provide social proof on the website. This includes using customer reviews, testimonials, and other similar items. If you want to add more trust, add the images of the people who created those reviews and testimonials.
If you can get endorsements from popular brands or influencers, you can create more trust. Does an organization back up your website? If they do, make sure people can see that it does and that you highlight its expertise.
6. Simple Yet Effective Design Highlights Good UX
One of the best features of an enhanced UX is that the website is simple. Don’t add anything else that can distract your visitors from their goal. Create a webpage design that focuses on your goal rather than blocks it with unneeded actions.
For example, you’ve got a well-written copy of a blog post. Instead of adding other web content that can reduce its effectiveness, highlight it. Add a photo that supports the topic and the action you want your visitors to take.
Most businesses feel that the more problems they offer solutions to, the better. This leads to the creation of Swiss Army knife products that are too intricate and difficult to use. This also applies to webpage design, which can turn potential customers off.
Always remember a simple design often feels user-friendlier than a more complex one.
7. Know Your Target Audience
How well do you know your target audience? Before you create a landing page for them, you need to know who they are first. Learn your target audience’s preferences and tastes.
Otherwise, you risk creating misunderstandings between you and them. One way to get to know your audience better is to look at your competitors. Act as your target audience would and try to sign up for mailing, download products, and more.
Next, compare what you’ve got to your competitors. What can you offer that is unique and still within the needs and wants of your target audience? You can also visitdecibel.com to learn which parts of your website give bad UX.
You can make a lot of essential changes from the data you gather when you get to know your audience.
8. Use Customer Sentiment
Use the feelings, emotions, and attitudes of your customers to appeal to them. Remember that customers won’t express their feelings with you by default. Thus, you’d want to make it easy for them to do so.
Give Your eCommerce Customers Good UX
Providing good UX is a surefire way for your customers to become satisfied when doing business with you. Even without direct interaction, they’ll start leaning towards and trusting your brand. So, enhance your users’ experiences with these tips today!
Do you want to learn more about good website and UX design? Check out more of our guides to learn more today!
