Marketing on YouTube is one of the newer ways companies, especially small businesses, get their name out there. After all, 74% of all adults in the U.S. use the platform.
While it’s easy to set up a channel and upload videos, you may not be getting the best results from your efforts right away. It takes time and consistency if you want to build an audience large enough to attract people looking for what you have to offer.
If you want to learn what it takes to make a successful YouTube marketing strategy, look no further. Follow the YouTube advertising tips below to get your brand noticed.
Learn About Your Audience
First, you need to learn about your audience and know what they want. If you can target a niche of people that closely matches your business or product, then it will be easier to market because the content will be more valuable to them.
Start by interviewing your current audience to learn what problems they face. If you find common issues, it makes an excellent case for creating a video to answer those questions. If you prove to YouTube users that you have the answers, they’ll be more likely to buy your products.
Learn From Popular Channels
If you want to grow your YouTube channel, the best way is to look at popular channels and copy what they do. These channels don’t only create great content. They also know how to advertise on YouTube so that their videos get noticed, and they can get the most views.
Watch how they format their titles, descriptions, tags, and video content. If you produce great content that the people who view these channels will enjoy, you might end up on a suggested videos list and get traffic.
Create Great Video Thumbnails
A great thumbnail is what draws people in. Make sure you take your time and choose a thumbnail that shows exactly what your video is about. Nobody should have to guess what your video is about when they look at your thumbnail art.
One great way to do this is to summarize your video title in your thumbnail art. Your background image is what grabs someone’s attention, and your text will convince them to click-through to your video.
Add a Call-to-Action to Your Videos
Adding a call-to-action (CTA) to your YouTube video is what will help people take action on your information. You can use it to drive people to your website, sign up for a newsletter, or anything else that adds value to your viewers and for your business.
You don’t only have to include your CTA in your video content, either. You can put a call-to-action on the thumbnails for your videos and in the description.
The Time to Start YouTube Marketing Is Today
The chances are good that you won’t find success in your YouTube marketing efforts without a plan. Make sure to use the tips above when advertising on YouTube. A little planning ahead of time will drastically increase your chances of success.
Are you looking for more marketing tips? Read our best marketing advice by heading back to our blog.
