The most successful businesses are great at creating awareness using tailored marketing and advertising techniques. As a business owner, you may be wondering what marketing strategies yield the best results. One of the best ways to increase brand recognition and drive sales is using retargeting.
But, what is retargeting exactly? Well, retargeting marketing is a method of online advertising. It’s a great way to capture potential customers for your business.
If you are looking to learn more about retargeting and what it is, this article is for you. Here’s everything you need to know about this type of marketing.
What Is Retargeting?
When asking the question of what is retargeting you may hear a lot of different things. There are some that may say it’s the same as remarketing. Others may say it’s retargeting marketing.
Yet, no matter what you hear it comes down to a single definition.
Retargeting is creating more opportunities for potential customers to interact with your business. It allows you to increase the chances that past visitors will turn into actual customers.
The Benefits of Retargeting
There are many benefits to using retargeting. It can help improve engagement and keep potential customers interested. Retargeting can remind potential customers about your business.
Another benefit of retargeting is it can help increase brand recognition. When your business is top of mind you increase your chances of gaining new customers. One of the most notable benefits of retargeting is increased conversions.
Customers are most likely to buy from a company they are familiar with. Which will increase your sales. As an added benefit, retargeting can help your business gain insights.
It can help you understand your conversion percentage. Learning from your retargeting efforts can help you make changes to your website or your marketing strategy. It can also help your business focus on new ways to maximize your marketing efforts.
Are Retargeting and Remarketing the Same?
While retargeting and remarketing have similar meanings, they do have a subtle difference. The term remarketing refers to the collection of contact information from a potential customer. This information is then used to send marketing emails or SMS messages.
Yet, retargeting refers to advertising to potential customers through channels other than your website.
How Does Retargeting Work?
When you hear the word retargeting you want to think of cookies. Cookies are a small piece of data that is collected through a web browser. Having this data allows your business to know who visited your website.
Retargeting with Google ads is one of the most common ways to use this form of marketing. Once a potential customer visits your website they will see your ads while doing other things on the web.
This can include using social media, reading a blog, or listening to their favorite songs. Your ad will be displayed as a reminder to revisit your website. When a customer revisits your website they could decide to make a purchase.
Boost the Success of Your Business With Remarketing!
As a business, you want to be able to connect and reconnect to those visiting your website. This is especially true for those visitors who weren’t yet ready to buy. Retargeting can be a powerful tool used to create an effective marketing campaign.
Now that you know the answer to, “what is retargeting,” you should try it out for your business to boost your success. If you enjoyed reading this article you can find similar content by visiting our website today!
