Online shopping, however, is about more than just having a website and social media accounts. Technological innovation has meant that big brands and fashion big-hitters are harnessing digital platforms to innovate online. This includes live streaming events, social shopping, and video chat services to maximize engagement with customers and ensure customers continue to feel valued.
Men are shaping fashion culture
Rising urbanization and the growth of the middle class mean that there is also a growth in consumers willing to spend in men’s fashion. Research shows that, as with the global fashion industry, men’s fashion will also focus on luxury investment items. This is likely to feed the growth in the global menswear market, which is expected to grow 5.7% between 2020 and 2025. However, you can make sure that luxury doesn’t break the bank and look out for top brands at discounted prices or shop the specials. Click here for some great examples of coupons and discount codes off top fashion.
It is clear that online shopping, investing in luxury items, and harnessing digital tools will ensure the growth of the fashion industry, and men’s fashion is not being left behind. As young men continue to prioritize their appearance and take advantage of the online convenience of clothes shopping, they contribute to not only growth in the market but also pushing fashion brands to innovate and cater to young men wanting to look good. The convenience, security, and time-saving of shopping online mean that not only are online shoppers a key focus but will continue to fuel the growth of the market. Ignoring the burgeoning male fashion sector foolhardy and shortsighted.
Fashion still matters and it will be important to be able to look good while not overspending, do your research and find the clothes that will make you feel good. We may not have been seeing as much of each other as we would like, but what we wear and how we dress is once again becoming increasingly important. As restaurants and events begin to welcome customers back, many of us are rethinking our wardrobe and looking for a fresh look for summer and social occasions. We may have become overly familiar with loungewear and dressing the top only for Skype and Zoom meetings, but fashion now matters more than ever. Here are some key trends shaping the fashion industry and consumers.
Investing in luxury goods
The fashion industry is changing as fast as the world is adapting to the new normal and these changes will also impact those looking to build a new wardrobe. The Financial Times predicts that consumers will begin to invest in luxury goods, buying fewer higher-priced items that can last a long time. Consumers will want to invest in a few luxury items and as costs are a factor, it’s important to look for ways to save money on premium fashion.
Online shopping is key
Another key trend in the fashion industry is the move online by brands, both big and small. Research shows that the large majority of fashion executives expect a growth of at least 20% in their online business in 2021. It was clear at the beginning of 2020 that fashion retailers needed to adapt to changes in their customer’s buying practices and they certainly rose to the challenge, with many refocusing their key income generation platforms from face to face to online.
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